You’ve probably never heard of “N.U.D.” With good reason. It is the acronym for a very subtle and little known marketing term specifically directed toward people of color. NUD stands for Non Urban Dictate. Three words that essentially mean a company is not interested in the Black Consumer.
You’ve probably never heard of “N.U.D.” With good reason. It is the acronym for a very subtle and little known marketing term specifically directed toward people of color. NUD stands for Non Urban Dictate. Three words that essentially mean a company is not interested in the Black Consumer.
A NUD label means that a company does not want their Marketing and Advertising materials placed in media that claim an urban audience as their main target. NUD usually means that a company is not interested in the Black consumer. Companies evade discrimination liability by embracing it as theory rather than policy. Companies that have a NUD policy: Starbucks, Jos. A. Bank, Comp USA, Weight Watchers, Keebler, Continental airlines, Northwest Airlines, America West Airlines, Life Savers, HBO – Apollo Series, Paternal Importers, Calico corners, OM Scott, Pepperidge Farms, Ethan Allen, Busy Body Fitness, Mondavi Wines, Builders Square, Don Pablo, Aruba Tourism, Lexus, Ciba Vision, Kindercare, Grady Restaurant, Eddie Bauer. Armed with this information, we feel that consumers will be able to make informed buying decisions. Please forward this information on to any other consumer that you consider a friend and advise them to do likewise. Remember, we can’t act wisely unless we are informed wisely.
Author: Alfreda S. Thompson
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