Since July the Nationwide Museum Mascot Project (NWMMP) has been traveling the Western Hemisphere for its LA-LA Tour: From Los Angeles to Latin America. Beginning in Los Angeles, the tour has traveled from South America up through Central America and will soon reach San Diego.
Taking their cue from sports-team mascots, NWMMP is promoting art museums and venues from LA to Latin America by surprising visitors, passersby, staff and the online community with crowd-pleasing antics, handing out swag, handshakes, high-fives, hugs and a host of other activities.
On August 23, the tour will stop at Disclosed unLocation Gallery from 11-2pm to promote and mascot the space. The exhibition will run through September 6 and will include a sampling of LA-LA Tour mascot costumes and swag.
Although often invited, NWMMP is also known to infiltrate museums that they feel need some mascot love. Mascot costumes are swiftly constructed out of recycled thrift store materials and other found junk. For the LA-LA Tour, while some museums have enthusiastically requested mascot representation, others have emphatically declined or have actively ignored their solicitations. This is all the more reason for NWMMP to continue its trailblazing effort to provide a mascot to every museum across the globe.
Over the course of the LA-LA Tour, NWMMP has mascotted the following venues: Los Angeles County Museum of Art (LACMA); Museum of Latin American Art (MoLAA), Long Beach; Fowler Museum at UCLA, Los Angeles; Orange County Museum of Art (OCMA), Newport Beach; the memorial site of Jeffrey Vallance’s Blinky the Friendly Hen, Los Angeles Pet Memorial Park; Museo de Arte Contemporáneo de Buenos Aires (MACBA), Argentina; MAC Museo de Arte Contemporáneo de Santiago, Chile; and MAC Museo de Arte Contemporáneo de Lima; Museo de Arte Contemporáneo de Bogotá (MAMBO); four venues is Mexico City: Museo Jumex, Museo Soumaya, Casa Vecina and Museo Experimental El Eco.